Australian-ladies’ vehicular posessions

I hate certain adverts. More specifically I hate the “Sheila’s Wheels” advert, which has, quite possibly, the most annoying song in the world. I won’t post it because unless you’ve been on Mars for the last 6 months you can’t help to have heard it. Actually, they’re probably showing it on Mars as well.

However, the first line is really beginning to bug me:

“For ladies who insure their cars, Sheila’s Wheels are Superstars…”

I think somebody may have dropped the ball here, to use ad-men lingo. That first line implies either: a) There are a high proportion of women out there who are uninsured, therefore this advert is already saying many women are irresponsible or breaking the law, or b) This ad is for those women who don’t get their husbands/partners to sort their car insurance out, because car-things are manly, thereby implying many women are ditsy.
So, which is it Mr Advertising man??? Are women stupid or irresponsible? Don’t even get me started on the whole Diamond Car insurance thing (Really, name your company ‘Diamond’, beause everyone knows women will choose it because they like sparkly things!).

Rant over.


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