Only in America – The ‘Aroma Tire’

America. Land of the free. Home of the brave. Purchaser of a car tyre which smells of dasies. Well, not daisies actually, but Lavender, Orange or Jasmine. A press release slipped out just before Christmas announcing that a new, revolutionary car tyre was being rolled-out in the US. The company admits that it’s aiming the product at women, with heat-resistant oils replacing the usual burnt rubber smell of normal tyres.

I don’t know about you, but I’m not unduly distracted by the sense of burning rubber when I step out of my car. I’m certainly not troubled by it in my car – that accolade normally goes to the stench of the blown piston-ring of the white ford escort van in front burning half a litre of oil as bluey white sheep-like clouds form out of its exhaust pipe as it chugs down a country lane smelling of silage and muck-spreading. Still, different strokes for different folks…

Scented tyres