Why not try… Coffee

There are quite a few things in the world that simply don’t need advertising.

Why, for instance, advertise ‘bog-standard’ toilet roll? I understand the whole, ‘gently on your nether-regions’ varieties needing to advertise, but let’s face it, unless you’re planning on living with bears for the next couple of years, you’re going to be aware of there being toilet roll in the shops, and probably not really care what the brand is.

Sitting in a traffic queue the other day, I found myself staring at the back of this van for far too long and contemplating: Who is so dead-set against caffeinated drinks that they need enticing with a ‘free trial’? Obviously they’re offering a free trial of their own, special coffee. The only thing is, in their own amazing Saatchi and Saatchi way, they’ve completely forgotten to include the name of the brand, leaving us with the simple instruction to try coffee.

Maybe in their oh-so fun-loving, equality-inspired organicness, they thought they should just forget the cut-throat business-model and advertise everyone’s brands…